Peter is an industrial design-trained brand strategist who finds or creates own-able 'differences worth sharing' for companies and brands. He then co-creates ways to deeply engage with the audiences that should be loving that point of difference the most. For 20 years and counting he’s helped some of the world's largest brands as well some amazing startups across nearly every industries to translate their 'difference worth sharing' into truly meaningful growth. He’s here at RECON to do the same. Peter graduated with a B.A in Economics from Bates College, ME and a Masters Degree in Industrial Design from Pratt Institute, NY.